Here is a really interesting series of prints from a range of designers/illustrators under the theme: If you could do anything tomorrow, what would it be?
http://www.ifyoucould.co.uk/issuetwoprints.htm
Following on from my previous post about the impersonality of digital design, I wonder if the way this website has been formatted amplifies this. Using a scroll bar across the bottom seems such a generic way to navigate, jarring with the creativity of the work shown and therefore detracting from it.
Shown on the first picture on the website, the work in the gallery has been positioned using a simple grid system. This allows the audience to absorb the work along two planes rather than one, breaking up the monotony and repetition created by scroll bars. If the website could follow this format, in my opinion it would be much more successful.
This does however raise questions of the purpose of the website as opposed to the gallery. The website being the foundation to sell the work and the gallery used to promote the prints. Would the website work better if it had a stronger connection with the format of the gallery? On the flip side, should the gallery be more like the website? With work being projected rather than printed. This raises interesting questions as to what surface we project on. As designers will we consider surface instead of stock?
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